Beni B
By Jesse Ducker
Beni B came to the Bay Area with plans of getting a degree at UC Berkeley. He ended up creating ABB Records, a label that has helped spur the rise of the new independent hip-hop sound through the late 1990s and into the 21st Century.
Beni B, a Los Angeles native, moved to the Bay Area in 1983, just as hip-hop was heating up on the West Coast. “This is a time when Too Short was pioneering with his brand of street marketing,” Beni B said. “At the time, no one had an inkling that it would grow to what it’s become. It was just a way of life: get out there and hustle your tapes. We never had that whole entertainment industry here. So when artists put their music out, they just used a different approach..."
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Beni B came to the Bay Area with plans of getting a degree at UC Berkeley. He ended up creating ABB Records, a label that has helped spur the rise of the new independent hip-hop sound through the late 1990s and into the 21st Century.
Beni B, a Los Angeles native, moved to the Bay Area in 1983, just as hip-hop was heating up on the West Coast. “This is a time when Too Short was pioneering with his brand of street marketing,” Beni B said. “At the time, no one had an inkling that it would grow to what it’s become. It was just a way of life: get out there and hustle your tapes. We never had that whole entertainment industry here. So when artists put their music out, they just used a different approach..."
CLICK HERE FOR ENTIRE STORY
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